Alex Hormozi built “The Game” on a simple premise: skip the fluff and hand you the exact frameworks he used to scale companies past nine figures. There are no celebrity guests, no meandering check-ins, just Hormozi, a microphone, and a relentless focus on the mechanics of building and growing a business. Episodes run the gamut from acquiring customers and pricing offers to the unglamorous psychology of staying in the game long enough to win. The catalog runs deep, though, which makes knowing where to start half the battle. These are the best episodes to dig into first, the ones with the highest density of ideas you can actually put to work.
How to Overcome Price Objections
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
“You don’t have what you need because you would not have walked in if you did.” Alex breaks down how to handle price objections during sales consultations. He lays out a four-step method: agreeing with the customer, explaining the reasoning behind offering a premium product, reaffirming the value on the table, and asking whether the customer wants to actually fix the problem or keep going in circles with cheaper alternatives.
Brutally Honest Business Advice | Ep 850
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
In this Q&A episode, Alex moves rapid-fire through questions from real entrepreneurs, dishing out blunt, tactical guidance on everything from scaling service businesses and fixing offers to boosting CAC and recognizing when it’s time to walk away.
The FOUR Key Questions I Ask Myself Every Morning…(that you can STEAL from me) Ep 121
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
How does one start the day? In this episode, Alex talks about the value of morning journaling and shares four questions a person can ask themselves daily to build gratitude and begin the day on the right note. He also stresses how important it is to show appreciation for the people around us and offers tips on how to do it.
13 Years of Marketing Advice in 85 Mins | Ep 713
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
“In the beginning, you just want to get flow through the system.” In this episode, Alex passes along marketing lessons drawn from 13 years of scaling and selling businesses. The tactics apply to everyone, from people just starting out to seasoned marketers looking to fine-tune their funnel just a little more.
Emotional Work | Ep 211
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
It’s time to find the good within the bad. In this episode, Alex discusses how to strike a balance between the feeling of optimism and the facts of reality, and how to face that inner conflict by rewiring your brain to treat bad news as a chance to grow.
My Process For Making Huge Decisions | Ep 352
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
Mistakes thrive on rushed decisions. In this episode, Alex walks through his decision-making framework, explains why rational decisions are incredibly convenient, and points out how every choice we make ripples into nearly every part of our lives.
Success is the Best Revenge | Ep 570
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
“The only way you can stay in is to keep yourself in is to keep your head straight.” In this episode, Alex shares strategies for mental resilience, including how to handle anger and build success. He stresses how important it is to understand and redirect anger into something productive, and offers personal stories about overcoming anger and finding success along the way.
Hard Work Won’t Make You Rich | Ep 453
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
“No one can outwork me”… stop lying to yourself. In this episode, Alex breaks down the fallacy of equating hard work with success, emphasizing instead the importance of leveraging activities to generate output. He also highlights why entrepreneurs need to understand their role within a business, recruit team members whose skills complement their own, and maintain a high return on their time as a CEO.
Embrace The Cringe | Ep 961
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
In this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record, fields key questions from business owners looking to scale. He advises them on pushing past growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also takes on challenges around talent acquisition, outsourcing, and sharpening financial forecasting to scale effectively.
How To Make Buckets of Money By Beating Back Comfort | Ep 93
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
“The only way to break through that is to fall in love with your customers.” In this episode, Alex discusses strategies for staying motivated and growing a business, including understanding and meeting client needs, bridging the gap between clients and gym owners, and falling in love with customers in order to create solutions and become excellent in one’s field.
Fear of Being Poor, Validation, and Wealth (w/Lewis Howes) Pt.2 – Oct. ‘22 | Ep 488
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, listeners will learn how to attract more customers, earn more profit per customer, and retain them longer, along with the many failures and lessons Alex has picked up on his journey from $100M to $1B in net worth.
How to Charge 3x Without Losing Clients. Hormozi Hotline | Ep 917
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
This episode is a call-in/hotline-style episode where Alex takes live questions from real business owners and gives rapid-fire, tactical advice, mostly centered on the theme of when and how to charge more by escaping commoditized pricing.
The Price and Value of Employees | Ep 272
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
Protect the company at all costs. In this episode, Alex tells the story of an HR manager whose choices went wrong, the two lessons he took away from that moment, and what “value” truly means when running a company.
2 Proven Scaling Paths for Service Businesses | Ep 767
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
Alex lays out essentially three paths for scaling deliverables. The first is fractionalized access to you—keeping yourself as the one doing the work but increasing your ratio of you-to-customers (one-on-one → one-to-four → one-to-100 → one-to-1,000), while also playing with the medium (in-person vs. remote) to add value. Tony Robbins is his example: still personally the product, but now serving tens of thousands at once, with his star power as the main revenue, value, and brand driver. The second is adding bodies—breaking your process into constituent parts and drilling other people to execute each piece until a team collectively produces the outcome you used to deliver alone. The third, which he calls a hybrid and says is what big firms actually do, is the many-to-one / partner-firm structure, a hierarchy of junior, mid-level, and senior people (like McKinsey, Bain, Accenture, PwC, Ernst & Young, or law firms), where junior staff do the grunt work using templates and senior partners sign off and lend credibility, giving talented people a long-term career path.
The Single Hardest Entrepreneurial Habit | Ep 658
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
“You can’t have any kind of habitual habits or output if the one thing that starts or ends your day is variable.” In this episode, Alex stresses how important a stable sleep routine is for entrepreneurs looking to optimize their energy, make better judgments, and boost productivity. Despite the personal sacrifices and trade-offs it requires, building habits that ensure restful sleep and consistent patterns can pave the way to long-term success. The episode urges entrepreneurs to treat sleep as an effective and underrated secret to succeeding in their pursuits.
Conversation That Changed My Life | Ep 495
Listen on: Pod.link | Apple Podcasts | Spotify | Overcast | Pocket Casts
When life starts to feel easier, that’s exactly when you should push harder. In this episode, Alex shares the 20 conversations that were pivotal in shaping the entrepreneur he is today and breaks down each crucial lesson he took away from them.