SEO: the grand intellectual pursuit of convincing an algorithm, which has never once experienced joy or suffered a broken heart, that your content is the most relevant thing it has ever had the privilege of indexing. It is, in many ways, the chess of digital marketing: endlessly complex, frequently humbling, and populated by an alarming number of people who claim to be experts on it.
But here is the rather delightful truth: beneath the keyword debates and the solemn worship of backlink profiles, there exists a remarkably rich world of podcast discourse, where brilliant minds gather to dissect Google’s latest cryptic algorithm update as though it were a lost Shakespeare folio. Whether you are a seasoned SEO strategist who dreams in search volume data, or a wide-eyed newcomer who only recently learned that “organic traffic” has nothing to do with farmers, these podcasts are, quite frankly, the most productive thing you could possibly be doing with your commute.
Search Off the Record
Search Off the Record takes listeners behind the scenes of Google Search and its inner workings. In each episode, members of the Search Relations team share the reasoning behind product launches, feature prioritization in Search Console, and ongoing projects. They also recount stories from conferences and daily life at Google, while diving into the latest trending conversations in the broader SEO community.
Search News You Can Use – SEO Podcast with Marie Haynes
Search News You Can Use is Marie Haynes’ weekly podcast offering practical guidance on Google Algorithm updates, along with tips and insights to help website owners improve their online presence. Each episode breaks down the most significant and interesting developments in SEO and the world of search.
Ahrefs Podcast
Hosted by Ahrefs’ CMO Tim Soulo, this podcast features unscripted conversations with founders, CMOs, and operators who have built real businesses. Known for challenging his guests and cutting through the noise, Tim digs into the topics that truly matter, positioning, growth, hiring, branding, and the lessons learned along the way. Think of it as a free consulting session every other week.
Experts On The Wire (An SEO Podcast!)
Experts On The Wire is an SEO podcast hosted by Dan Shure, downloaded over 750,000 times. Featuring past guests such as Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan, and Vanessa Fox, the show digs deep into SEO trends, tactics, technical challenges, content marketing, and more.
Search with Candour
Every Monday, Jack Chambers-Ward sits down with SEO experts from around the world for in-depth conversations on Search With Candour. Covering everything from attribution in GA4 to networking tips for introverts and beyond, the show is the perfect way to start the working week.
Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics is a weekly podcast hosted by Jesse Dolan and Bob Brennan of Intrycks, sharing practical digital marketing and local SEO strategies for service businesses. Drawing on 20 years of running brick-and-mortar businesses in Minneapolis, the duo delivers actionable advice on getting found in search engines, attracting local customers, and converting leads into new business.
Webcology
Webcology takes an in-depth look at the internet ecosystem as it affects webmasters and web marketers, seen through the eyes of well-known industry figures Jim Hedger and Kristine Schachinger. Through interviews with high-profile guests and panel discussions, the show explores and explains how the various segments of the web marketing world operate.
The Recipe For SEO Success Show
The Recipe for SEO Success podcast, hosted by award-winning SEO copywriter and consultant Kate Toon, covers all things Google and search engine optimisation. From expert interviews and real-life case studies to the latest SEO news and practical tips on everything from link building to ecommerce, the show is a trusted resource for anyone looking to deepen their SEO knowledge.
Marketing Over Coffee
The Recipe for SEO Success podcast, hosted by award-winning SEO copywriter and consultant Kate Toon, covers all things Google and search engine optimisation. From expert interviews and real-life case studies to the latest SEO news and practical tips on everything from link building to ecommerce, the show is a trusted resource for anyone looking to deepen their SEO knowledge.
The SEO Show
In The SEO Show, hosts Michael Costin and Arthur Fabik draw on a decade of front-line SEO experience, both client-side and agency-side, to explore relevant and topical ideas in an engaging way. Each episode helps business owners and marketers sharpen their SEO skills, boost their Google visibility, and distinguish solid advice from the noise.
The Voices of Search
A podcast that ventures deep into the ever-evolving world of content and search engine marketing. Each episode uncovers actionable strategies and data-driven insights to help listeners navigate the unpredictable landscape of SEO.
SEO Unplugged
SEO Unplugged is a podcast hosted by Itamar Blauer that combines expert insights with entertainment. Each episode features digital marketing professionals sharing real-world experiences and first-hand tactics centered around a unique SEO topic, all aimed at helping listeners boost their website’s organic visibility.
Confessions of an SEO
A podcast born from the host’s personal discovery of SEO while marketing their own media publishing company. The show channels that same passion and expertise to help other businesses improve their visibility on search engines like Google, Bing, Yahoo, and YouTube, connecting them with customers who are searching for exactly what they offer.
Niche Pursuits Podcast
Spencer Haws from NichePursuits.com shares business ideas that actually work, covering niche websites, SEO, and online entrepreneurship. Through expert interviews, the show dives into topics like authority sites, link building, outsourcing, automation, and building a sustainable online business.
The SEO Mindset Podcast
The SEO Mindset is a weekly podcast hosted by Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, bringing over 20 years of combined industry experience. The show goes beyond algorithms to tackle the personal and professional challenges of an SEO career — from imposter syndrome and burnout to self-awareness and confidence — offering honest conversations and actionable solutions to help listeners thrive.
Marketing O’Clock
Marketing O’Clock is a weekly digital marketing podcast from the Cypress North team, covering the latest news, trends, and updates across SEO, PPC, and social media. Every Monday, the team breaks down what matters, shares actionable strategies, and weighs in on what’s working, what isn’t, and what has them scratching their heads.
Edge of the Web
EDGE of the Web is a weekly digital marketing podcast hosted by Erin Sparks, covering the latest news and trends across SEO, social media, content marketing, and more. Each episode features interviews with some of the top names in the industry.
The Best SEO Podcast
With over 5 million downloads, The Best SEO Podcast is a go-to resource for digital marketers and business owners seeking real-world growth strategies. Hosted by Matthew Bertram — creator of LLM Visibility™ and Lead Strategist at EWR Digital — the show goes beyond traditional SEO into the AI era, covering search, large language models, and the tactics needed to stay ahead in an ever-changing digital landscape.
Do you know of another SEO podcast that you think should be on this list? Let me know
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